Client
Trend Management

Location
Parker Palm Springs & Frank Sinatra Estate

Project Snapshot
I designed and creative directed Trend Escape, an ultra-curated retreat for Trend Management’s roster of creators and influencers. Blending luxury, exclusivity, and high-impact branding, the event aimed to foster community, reward top talent, and position Trend Management as a powerhouse in the creator/influencer management space.

Creative Vision
From naming to execution, I developed the event’s brand identity from the ground up, including:

• Visual Identity: Inspired by the retro-chic aesthetic of the Parker Palm Springs and Jonathan Adler’s design, I crafted a cohesive experience that teased the event’s exclusive, high-glamour feel.

• Immersive Touchpoints: Designed hotel and travel touchpoints, custom activations, and themed experiences to elevate every moment.

Experiential Highlights

• Tiki Glam Welcome Reception: Held at the Gene Autry House, this stylish kickoff set the tone for an immersive getaway.

• Private Pool Party: Transformed the iconic Frank Sinatra Estate into an intimate, sunny experience.

• Moroccan Night Market Final Dinner: A show-stopping sendoff featuring vibrant textures, lighting, and bespoke photo opportunities.

Impact & Results
Trend Escape wasn’t just an event—it was a social media phenomenon. Attendees brought their millions of followers along for the ride, making it an instant success:

• Total Social Reach in 48 Hours: 22.4 million viewers

• Total Video Content Plays (Reels): 474,000+

• Unique Likes on Trend Management Posts: 8,687

• Trend Creators in Attendance: 47

From conceptualization to execution, every detail was designed to elevate Trend Escape into an aspirational, must-attend experience, strengthening Trend Management’s brand presence within the creator economy.