Client
Trixie Mattel for Trixie Cosmetics, Wallshoppe, Barbie/Mattel

Location
Los Angeles

Project Snapshot
For the launch of the Barbie x Wallshoppe wallpaper collection, we partnered with Trixie Mattel to create a dynamic, on-brand campaign that seamlessly blended nostalgia, design, and pop culture. I initiated the collaboration by introducing Trixie to the unreleased wallpaper collection, which inspired a unique activation: transforming Trixie Cosmetics’ new office space using the Barbie designs. As a nod to Trixie’s well-known love for The Office, we created a satirical, interview-style tour of the new Trixie Cosmetics headquarters, mirroring the show’s signature humor and mockumentary format. Additionally, we co-designed an exclusive Trixie Cosmetics wallpaper, announced alongside the campaign’s video release.

The campaign was a massive success, generating significant buzz across social media and beyond. The launch video amassed 1.6 million views on YouTube and received millions of impressions across Trixie Mattel’s and Trixie Cosmetics' social channels. Most notably, the project won a 2022 Webby Award, marking a major achievement in digital marketing and brand collaboration. The results not only elevated Wallshoppe’s visibility but also strengthened connections with Mattel and the Barbie team, solidifying the brand’s presence in pop culture-driven design.

Awards:
The Webby Awards - 2022 Winner and People’s Voice Winner for Variety & Reality in Video