Client
Wallshøppe

Location
Los Angeles

Project Snapshot
I collaborated with Wallshoppe’s creative directors to launch a wallpaper line co-designed by Sarah Jessica Parker. The launch coincided with the release of episodes from her show And Just Like That…, with one of the wallpapers prominently featured in Carrie Bradshaw’s iconic apartment. My role encompassed developing assets, coordinating photo shoots, and creating bespoke materials to ensure the launch was a resounding success.

Creative Vision
To bring the wallpaper line to life, I focused on creating a cohesive and elevated brand experience that reflected Sarah Jessica Parker’s style and the show’s aesthetic. From social media assets to physical samples, every detail was designed to captivate press, influencers, and fans alike.

Key Highlights

• Social Media & Web Assets: Developed visually stunning assets for use across social media platforms and websites, ensuring the wallpaper line was showcased in its best light.

• Photo Shoots: Coordinated two distinct photo shoots—one at a rare historical home in Los Angeles and another in a studio. Acquired props, set dressing, accessories, and florals to create immersive and aspirational settings.

• Bespoke Shoeboxes: Designed and produced custom shoeboxes containing physical wallpaper samples, sent to press editors, influencers, and notable fans of Sarah Jessica Parker.

• Press Relations: Fielded and nurtured press inquiries, securing coverage that amplified the launch and celebrated the collaboration.

Impact & Results
The wallpaper line launch was a success, garnering significant attention from press, influencers, and fans. The strategic alignment with And Just Like That… and the bespoke materials created a buzz that elevated both the Wallshoppe brand and Sarah Jessica Parker’s design venture.