Client
Marriott International

Location
JW Marriott Marco Island, Florida

Project Snapshot
I led the creative direction for an exclusive Marriott program, designing the naming, branding, and look-and-feel from the ground up. The goal was to create a differentiated experience that celebrated the resort’s surroundings while infusing fun and playful themes into every detail.

Creative Vision
Working closely with the client, I developed a cohesive brand identity that honored the vibrant spirit of Southern Florida. From immersive environments to tailored networking spaces, every element was designed to engage attendees and create unforgettable moments.

Key Highlights

• Welcome Reception: Inspired by the vintage Florida theme park Sunken Gardens, the welcome reception transported guests to a whimsical, retro-inspired paradise.

• Discipline-Specific Lounges: Created dedicated lounges for distinct disciplines, such as a tailored space for the sales team to meet and network, fostering collaboration and connection.

• Gala Evening: Designed a modern supper club experience with Southern Florida flair. This included:

  • Custom place settings and stage design

  • Multimedia and audiovisual experiences

  • Curated entertainment and lush florals

Impact & Results
The event successfully blended the playful energy of Florida with sophisticated design, creating a unique and memorable experience for attendees. The tailored lounges and immersive environments not only elevated the program but also strengthened connections among participants, leaving a lasting impression.